Approaching For Sale By Owners
WOW! I have yet to come across another system that will let you take your business to the levels that is possible with the financethishome.com system. I’ve come into contact with more buyers and sellers in 30 days than I have in the past 3 months….The 3 day training was excellent. It helped me to understand the purpose of the FTH system while pointing out the 20 ways (and growing) of approaching and attracting FSBOs. Not only do I now have half a dozen ways of approaching FSBOs but I also have the confidence in the system that I am presenting to them. I have no doubt that I will be integrating more and more of the FTH system in my business. I can’t wait to take this system to investors and builders, I’m already considering bringing on another FSBO Director to develop my current territory, and I’m counting the days to when I’ll be ready to take on the territory just south of me. Ultimately I want to manage and develop 3-4 FTH territories and have 4-5 branches throughout them. I finally have a clear definite goal to work towards for my business and with the FTH system I now have the way to achieve them.
Jason Lower
Client Relations/Territory Manager
Lending Solutions Assoc, Inc
Deerfield Beach, FL
Just wanted to let you guys know I had my first FSBO presentation this weekend. After trudging through 2 feet of falling snow, in blizzard conditions, I made it. Within 15 minutes, I had the seller’s enthusiastic agreement to participate in the FTH program. It was a piece of cake! This is a salesman’s dream! Can't wait to actually get my signs! Just wanted to let you know that this system has the easiest sales pitch ever!
Sam Turgeon
Territory Manager
CT Home Loans
North Haven, CT
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The Investors’ Angle
I had a great day at the Rich club. We found a killer new angle. We are now prospecting the15 hard money lenders and need some one to take out their clients’ hard money. If anyone ever tells you FTH doesn’t work tell them that they are idiots and don’t deserve the opportunity. I know I and my family appreciate everything you and your team at FTH are doing to make my life easier and more profitable. Thanks much!
Jay Pirotte
Territory Manager
Secure Mortgage
Houston, TX
In January we attended our first investor’s seminar at which we introduced FinanceThisHome.com. Our booth was three people deep trying to find out more about the system while many of the other mortgage company booths stood empty. We took 7 loan applications within the next week and placed our signs and materials within 25 investors’ homes from just that one event.
Jay Pirotte
Territory Manager
Secure Mortgage
Houston, TX
I have been able to buy property at a real discount - my first deal was a three bedroom plus two bathroom 1336 sq ft. I bought it for $180,000 and have it on the market for $230,000. It should close in less then 30 days. Not bad for an old country boy. Thank you
Terry Collins
Territory Manager
24/7 Lending Services
Bakersfield, CA
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Integrations with Real Estate Professionals
…”thanks" for creating FTH. I know that that might sound weird to say when I'm investing over $30k/yr with FTH but...Today I had a meeting with a realtor/broker who has been in the business for 32 years. As I was sitting in his conference room with him for nearly 2 hours I watched through the conference room window as no less than 3 loan hacks wandered in, shot the **** and walked out. No game whatsoever. That's when it hit me again - if I didn't have FTH this broker wouldn't give me 5 minutes - he'd lump me in with the other 37,000 losers that "show up and throw up". I'm meeting with top agents for anywhere from 1.5-3.5 hours. I'm so secure and powerful in my value proposition that I'm bordering on cocky. And I wouldn't have that if it weren't for you and your FTH creation.
Bill Foley
Territory Manager
FSBO Friends, Inc
Warwick, NJ
I have received several applications off the 10 signs I have up - which is great. One deal has already closed and funded. But the greatest benefit by far has been the effectiveness of my presentation to Realtors. The broker/owner of a Re/Max office immediately saw the value to him that this FSBO system provides. He also uses Call Capture technology and now faxes me his leads every morning. I showed another Realtor the system. She's been in real estate for 19 years and actually asked me, "How much does it cost to get signed up?
William Pender
Territory Manager
Chartwell Mortgage Funding, LLC
Greenville SC
2004 is going to be a big year. I could not have done this without you and want to thank you from the bottom of my heart. By combining the web strategies that you taught me, with the power of FTH, Realtors are coming to our office and wanting to know how to be a part of our program.
Joel M. Hammond
Territory Manager
Fairway Mortgage
Arlington TX
In March alone, the FinanceThisHome.com system produced 17 loans in out pipeline. More importantly, I have created relationships with Real Estate professionals on MY terms.
Bill Foley
Territory Manager
FSBO Friends, Inc.
Warwick, NJ
For years Realtors® I approached told me I had nothing to offer and to come back when I wasn’t pushing an empty cart. FTH filled the cart. It’s amazing the number of real estate professionals who want to jump on this with us. This is the first time in my mortgage career that I‘ve had to turn down agents. Having the upper hand is a wonderful thing.
Jeff Chapman
Territory Manager
Summit Mortgage
Bloomington, MN
I had a sign installed at the FSBOs house and talked to a Realtor that I have a relationship with, she provided the FSBO a CMA (which came in $14,000 higher than the FSBO was listing the property for.) I had the Realtor call the client to introduce herself….bottom line, the Realtor just installed her sign and agreed to have all calls get pre-approved by me. I just showed her the power of the FTH program and will get her signed up as a linking partner shortly. Best of all, my client is ecstatic and referring me more business.
Kimberly Gehrke
Territory Manager
First Horizon Home Loans
South Barrington, IL
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The Power of the FTH Sign , Linking Partner Alliance, and the Alliance of FTH Members
In the first 60 days of my involvement in the FinanceThisHome Alliance I had 26 new loans in my pipeline. My new Client Contact Specialist who returns the 800# Call Capture calls from my FTH signs took 12 new applications just last week. In addition to more closed loans we are seeing a significant shift in our professional relationships. Realtors have been the most excited to join the alliance. So far we have 2 title companies, 2 appraisers and 1 home inspector. We are expecting to generate 50 loans per month, 30 buyers and 20 sellers out of 50 signs a month. I received a phone call from a prospective buyer regarding a payment that was on an FTH sign that was a whole lot cheaper than what he currently paid for his mortgage on the same price home. I took the application and stole it from my competition. This FSBO program is getting to be more business than we can handle. Three applications again today. I believe this program is a cash cow.
Tim Sparks
Territory Manager
Allied Home Mortgage Capital Corp
Lexington, KY
Hello Barb,
WOW! Now if that isn't a success story, I don't know what is. That is absolutely fantastic!!! I'm so glad that you are working the system (and really quickly too). You guys are having a great start!
Mary Kay Liss
FSBO Director for Scott Hardy
Advantage 1st Mortgage
Springfield, VA
-----Original Message-----
From: Barb Browning
Mary Kay, Our first sign (literally) success story: The sign went up on Thursday afternoon. We had two calls (from the call capture) within the first hour, with one of them wanting a sign for their home. We're putting that sign up next week. The seller got and accepted an offer on her house...full price on Saturday and we've already taken the loan application for the purchase of her new home and have an appointment (per the purchase contract, requiring prequalification of the buyer within 7 days) with the buyers. If only they were all going to be this easy. You're our inspiration! We're pumped!
Barb Browning
FSBO Director for Jim Potts
CalPacific Mortgage Consultants, Inc.
San Diego, CA
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General Comments on Results!
In 18 years in the business, the FinanceThisHome.com FSBO marketing program is the most powerful consumer direct marketing system I’ve ever used. Marketing FSBO’s as a mortgage originator has provided me a predictable and consistent flow of leads month after month; some months I would receive over 200 new buyer leads; it’s been unbelievable. After 6 years of using my system which has produced hundreds of thousands in income, I was introduced to FinanceThisHome.com by Ron Quintero and was on board immediately. It was the system I had used so many years “ON STEROIDS!” A national brand; 1000’s of FTH signs going up across the country every month; just think of the power; awesome. I am truly excited to take this proven concept, supercharging it with FinanceThisHome.com and implement it into my marketing plan. And I’m just as excited to watch 100’s of other mortgage originators across North America make it part of their marketing plans and change the way they do business forever.
Melissa Barker
Territory Manager & Western Regional President, FinanceThisHome.com®
The Home Loan Pros
Valencia CA
Of all the marketing campaigns I've implemented, the one that produced the greatest return on investment (time & money) has always been the FSBO system I put in place in my business. I have been working with FSBOs for the past 6 years and have done hundreds of loans and earned a great income from this strategy. I have had hundreds of signs in the ground at once and I even developed and published my own FSBO magazine. In the 15 years I have been in the mortgage business, I have tried many consumer direct marketing strategies to generate a greater loan volume for both myself and my LOs. Of all the marketing campaigns, the one that produced the greatest return has always been the FSBO system. My system was big but it was still lacking some key components and was limited to a specific geographic area. When Ron Quintero, who has been a business coach to me for many years, introduced me to this new home marketing solutions initiative (FinanceThisHome.com), I was all ears. Ron has taken 30 years of FSBO experience and put it all into one concise, comprehensive and user friendly system. This system incorporated the FSBO strategies I have been using for years and combines them with Realtor partnership development tools. I also liked that this program was a national one, with thousands of territory managers all promoting the same message. I immediately joined the program. I strongly believe that FinanceThisHome.com will take my business to even greater levels.
Tommy Schrey
Territory Manager & Eastern Region President, FinanceThisHome.com®
Ideal Home Mortgage, Inc.
Chicago IL
In my second month with the FTH system, we closed over $25k in gross commissions - from a combination of leads from the signs and implementing a print advertising strategy with the FSBOs. This out of the box marketing program saved me months if not years in implementing this system immediately.
Paul Mattoon
Territory Manager
San Diego Financial Solutions
San Diego, CA
I just wanted to say thank you for the re-enforcement of the FTH system and going deeper with the seller. I appreciate the time spent learning from the best. And the knowledge of the other individuals in "The Alliance"!! Thank you,
Matthew T. Hunt
Territory Manager
Indigo Financial Group
Bloomfield, MI
I am so psyched about this program. It is a Godsend for sure.
Jeff Chapman
Territory Manager
Summit Mortgage
Bloomington, MN
I recently had a client utilize FTH to sell his home on his own. He used my 800# in his newspaper ad. He ran the ad two weekends in a row. I received 22 calls over both weekends. I weeded out 6 Realtors and lenders leaving me with 16 potential buyers. We've closed 8 loans, no one has purchased the home and the seller wants us to refer them to a Realtor Partner to list their home. 4 of the 8 loans were referred to current Realtor partners and we're in discussions with the other agents. With slightly over $2,000,000 in fundings from this ONE ad, we have made up all of our annual costs of being associated with FTH!
Patrick Morgan
Territory Manager
Hannah Capital Mortgage
Roseville, CA
I've had such a remarkable experience and have been blessed to be given this opportunity and responsibility. I have had a great time and have learned SO MUCH about marketing and myself. I've DEFINITELY discovered my strengths and weaknesses. Thank you for all of your guidance and support! I LOVE YOU GUYS! FINANCETHISHOME.COM RULES
Mary Kay Liss
FSBO Director for Scott Hardy
Advantage 1st Mortgage
Springfield, VA
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The FTH Seminar Platform
Using the FTH seminar platform with their press releases and advertising strategies, I have attracted in excess of 140 home owners to my seminars in a 30 day period which have transformed into numerous loan opportunities and relationships.
Ralph Saile
Territory Manager
Woodfield Planning
Chicago, IL
I had my 1st home sellers seminar. Wow, we had a title rep, appraiser, home inspector and 1 couple for the seminar. At the end of the seminar they said they want 2 signs on for the front yard and 1 for the lake front! Not to mention they want a 620k in loans to save over 1000 per month while the home is on the market!! Thank you,
Matthew T. Hunt
Territory Manager
Indigo Financial Group
Bloomfield, MI
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Using FTH to Develop Builder Relationships
In the first 30 days of launching my FinanceThisHome.com strategy within my business, in Palm Desert, FTH helped me procure 3 small builder relationships resulting in financing for more than 50 homes.
Carl Spiteri
Territory Manager
Loanstar Financial
Carlsbad, CA
We have a local builder who has 18 homes remaining in his sub and wants to have FTH put up on all 18 lots. We also tested at the Utica office UYS sign to advertise FTH and the preliminary feedback I am getting is that it "ROCKS".
Michael Cosentino
Territory Manager
Starpointe National Mortgage
Utica, MI
In the last couple weeks I have hired my fsbo director, actually he is my Managing Director because he will be responsible for hiring, training and managing 10 other fsbo directors that I plan to hire in the next 12-18 months. I have met with 2 developers/builders about the products I can offer: FTH, Full-Service Real Estate and Mortgages and how I would have a competitive advantage over my competitors. Since those meetings, I have commitments for 28 full service listings in 2 new construction developments. We don’t have California prices, but this should result in listing income of $147,000.00, not including any income from the BUY side nor mortgage income that I am able to capture. I would estimate those combined will result in over $200,000 in income and these are the initial phases of the developments. Its not about the sign!
Ron Mowery
Territory Manager
Bank of the Prairie
Olathe, KS
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Comments on the On-boarding training from previous attendees
I want to compliment you on your speaking and training last week in Huntington Beach. I’ve been through much training and have conducted sessions myself and I find your speaking style quite effective and easy to follow. With all the breaks in the outline, I found your sessions quite useful.
Anamarie Lamme
FSBO Director for Carl Spiteri
LOANSTAR FINANCIAL
San Diego, CA
Thanks for a great and stimulating weekend! You guys did a great job.
Mike Mancuso, President
Territory Manager
Mortgage Professionals, LTD
La Vista, NE
Thanks for your time and support this last weekend! I am very fortunate and privileged to be a part of the FTH Family. There was a lot of great information taught at the On Boarding and tons more to learn. I am excited and ready to hit the ground running! I will be in Chicago for the next On Boarding. I wanted to ask you to keep your ears open for any activity in San Diego. There are currently NO territories available down here, so I had to co-purchase one in Orange County. If nothing opens up soon in Orange County, I will be forced to move myself back up to Orange County to jump on board this excellent opportunity! I am young and wife-less, so now is a better time than ever! So, if you ever hear of anything happening in San Diego, let me know first.
James Sol Radina
Territory Manager
Charter Mortgage
San Diego, CA
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What Consumers Have Said
My husband and I we’re a little leery when we first looked at the system and you said it was free. Your company, however, delivered exactly what you promised and our home sold for full price. Thank you for the great marketing tips and tools. I know the professional look helped get us our price.
Tammy D.
(FSBO is a) very good program. We used it both buying and selling. It gives confidence on both sides of the fence. Best part was to know that any questions needing answers were just a phone call away.
George F.
We feel that the FSBO marketing program is a great sales tool, not only for the seller, but for the buyer as well. I’d like this opportunity to express our gratitude and respect to Mr. Melissa Barker for his excellent service, understanding and professionalism. I will (be sure) to recommend him and his company to anyone coming to the area.
Lilian & Ruben O.
Wow, what a difference a professional sign makes. We had our home on the market for 3 weeks and were starting to get discouraged. When we put your big FTH sign in the yard instead of our little one we bought at Home Depot someone showed up saying he saw it from over a block away and had been looking in the area for a long time but hadn’t noticed our sign. We closed 30 days later. Thank you again.
Roger and Karen V. |
